I often do something a little offbeat on Thanksgiving because I am concerned that with the holiday not many people will read it, and that seems unfair to the artist.
This year it was a relief, because I really hated this music, and I feel bad posting about it.
I do admit that listening to Soundcloud instead of watching the videos was a lot less annoying. That is not a reflection on Willoughby's appearance, because many of the videos don't even focus on him that much. The issue was more the apparent carelessness in the making and the utter lack of craft, giving the impression that everyone involved was so sure that they were wonderful that there was no need for effort.
Merely having it playing in the background did not have as bad an effect, though I did have the volume a bit lower than usual.
The songs done with Kendra are a little less annoying, so collaboration can have a positive effect, but I just don't care anymore. I will still post one of the videos as a song of the day next month, because this review did happen. He did follow me on Twitter. But then it's over.
Mainly it feels like a reminder that electronica has similar accessibility to hip hop, where a lot of people can do it, and so many people who aren't really that good at it still produce a lot of material.