If
The All-American Rejects got a screenplay out of me, My Chemical Romance got
the equivalent of three and a half screenplays that I still intend to draw
someday, and those were specifically from a video:
The
writing mainly came from "Sing", and my reaction to the ending, but "Sing"
goes with "Na Na Na"; they are a pair.
There
were initially supposed to be three Killjoys videos, but despite hiring friends
for the shoot, using the same costumes, and there being a lot of merchandising
potential, they could not afford the third. There are nonetheless four videos
from Danger Days: The True Lives of the Fabulous Killjoys.
First
of all, we have that old standby, the performance video. That sounds like it
could be a lame thing, but they did it better than that. While they had just
been touring, getting great footage from a full concert hall can be difficult.
Either the cameras are in the way, or things are too remote, or something can
go wrong. You can set up a special performance in a smaller space, but then you
can lose the energy of a concert.
The
band got around that by inviting fans in London to a special show, and basically
giving them a concert. There is incredible energy, and there is some creative
editing too, but mainly it looks great and captures the feel of the song.
Planetary
(GO!): https://www.youtube.com/watch?v=UvfNmXbVHi4
There
is also a good article about it at http://indulge-sound.com/2011/03/01/review-my-chemical-romance-planetary-go-video-shoot/.
There
is another option when you are trying to assemble a video at a low cost, and
that is assembling clips. Where this gets really amazing is that they found a
fan compilation from Emily Eisemann that they liked, and worked with her. For
that story, visit http://www.mychemicalromance.com/blog/frank/kids-yesterday-music-video.
The
Kids From Yesterday: https://www.youtube.com/watch?v=YXiLHIYqb_Y
The
song itself has a reflective, nostalgic, looking back feel, so clips covering
them from their early days to now is very fitting, and then with it being their
last video before breaking up, it is poignant and perfect.
There
are a lot of ways to do videos right, and My Chemical Romance is a very
reasonable band to study for that, but I like that they ended by collaborating
with a fan. Tomorrow I want to focus more on where you can go with that.
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