Sorry
this is so late. It’s been a long day, but I don’t think tomorrow will be as
bad.
We
left off on how Fox is not only extremely popular, but also extremely
misleading. There was an interesting documentary on how they did it: “Outfoxed:
Rupert Murdoch’s War on Journalism (2004)”
The
key was repetition of information prefaced with “Some say” or “Sources say”, or
I guess you could do “Some sources say”. The sources would be people in the
newsroom who decided what the message was.
When
you watch the clips of it being said over and over again, it shouldn’t work.
Without having a source, someone on tape, some respected name giving the
information, it should not work. However, there were things working to their
advantage. First of all, people expected newscasters to tell the truth. Look at
Walter Cronkite. Look at Woodward and Bernstein. Yes, there had been a press
tradition of muckraking and yellow journalism and bias, but I don’t think
anyone was prepared to expect that kind of chicanery being delivered as a
straight newscast.
The
other thing that is helpful is human psychology. The Illusory Truth effect was
first reported in the ‘70s, and maybe it figured into the network planning. In
simplest terms, the more you hear something, the more likely you are to
believe. Therefore, repetition makes something sound more plausible. For more
details, there is a good explanation here:
Obviously,
there are ways to get around this. If you know the statement is false, that
should help. If you research it and find out it is false, that should help.
Ultimately though, with so much information in the world, and given how easy it
is to be overloaded, it is wisest to not repeatedly expose yourself to a source
of bad information.
This
carries over to areas beyond news. Consider the impact of spending time with
someone who is verbally abusive. Everything they say makes it seem more
plausible that you really are bad and worthless. Yes, you can do things to
steel yourself against the attacks, but it is preferable to avoid the abuse
altogether. It’s not even just garbage in, garbage out; it’s that garbage in
means you have garbage on the inside, and that’s no good.
I
know that last paragraph seems like a digression, but it’s an important
concept. The messages we take in matter, because we matter and because others
matter.
In
the case of Fox, we covered some of the perils of the disconnect from reality
Friday. I think the one that was most obvious was the shell-shocked state some
people are feeling at Romney’s loss. They were so confident.
Actually,
that is one of the more interesting aspects lately, because there were little
breaks here and there, with the most notable being Megyn Kelly’s walk to the
Decision Desk after they called the election for Obama while Karl Rove was
still in denial. That was gripping television. (No, I was not watching it live;
I viewed the clip later. I do not stay tuned to Fox. Ever.)
That
walk was the most notable, but there were other little ripples in the week
leading up to the election where I am not sure what they meant. Are Fox news
personalities getting rebellious? Was there a certain amount of hedging, with a
growing desire to not look completely stupid and out of touch? I don’t know.
Rupert Murdock himself is very conservative, but he also has a certain amount
of pragmatism, and if it becomes too obvious that you are consistently wrong,
that can negatively affect the ratings. So I don’t know what’s going on there or
how it will play out going forward, but it’s interesting.
It
is not the most important thing though. I think the most important thing is the
negative human emotion it has wrought. There is a lot of anger over the
election and the fate of America and how awful the majority of the of
electorate is, but also there is real fear. Yes, my first thought is to mock it
and be frustrated with it, but then my better nature wins out, and I have
sympathy for it. It doesn’t feel good to be afraid. So, I’m going to turn to
another documentary, Michael Moore’s “Bowling for Columbine (2002)”.
(Yes,
I know some people consider Moore more of a polemicist than a documentarian,
and I get that, but he’s not exactly claiming to be unbiased.)
If
you haven’t seen it, Moore goes over America’s love of guns and history of
violence, and yet while there are certainly less violent countries with less
guns, there are also countries with non-gun violence, and our neighbor Canada
has lots of guns, but not as much violence, and he was trying to explore the
difference.
Yes,
he also stopped to mock some things, and it is more emotional than academic,
but his takeway was that there were two primary differences between us and
Canada, that could relate to why we are more likely to shoot each other even
though they have more guns per capita.
One
is that the Canadians have a system where society cares for each other. Much of
this is through the healthcare system, though I imagine other social services
apply as well. The other was in the news. Our news focuses on crime and
violence more than theirs.
I’m
not sure that this is intentionally evil. A lot of the decisions are made on
getting ratings. At the same time, there might be other things going on that
are for more newsworthy. Sometimes I see previews for a story of something that
seems quite shocking, and I have to watch, and it happened in Ohio. It has no
relation locally to us, but they successfully got me to watch.
Even
if that was not initially intentional, and that emphasis on violent crime to
the repeated message from the Republicans that people who vote for Obama are
moochers, living off of hardworking Republicans, because they are choosing
Santa Clause over hard work, and yes, that is a scary world. It is also not
true.
You
know why a lot of voter suppression efforts focused on eliminating early
voting? Because these people who were so likely to vote for Obama have jobs.
They like the early voting because they don’t have to miss work.
As it is, the divide and conquer strategy has a
time-honored legacy, and even though it did not work to give Romney the
election, and it’s hold on Congress is slipping as many Tea Party candidates
fell, but it is still working to make people miserable. And in their misery
they say things that are stupid and hateful, and it is easy to think of the
people as stupid and hateful, but it is not all that they are, and once I start
seeing that as the only thing that matters about them, then it is easy for me
to become stupid and hateful too. So, I’m trying to not do that.
1 comment:
The reaction among my "conservative" friends upon Obama's win was quite disturbing. People seriously thinking it was the end of the world and quoting the darn white horse prophecy and comparing Obama to Hitler. And the quoting of scripture. Oh my, that really irritated me.
Another thought: Why is it that such conservatives think that liberals are going to bring about the downfall of the nation. Do they not see that the constant bickering from the Republican party and bigotry and unwillingness to look at issues from both sides, etc... Are the very things that can tear our country apart?
Obama isn't perfect, but I'm sure glad he won.
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